Instagram is all about telling your story through pictures. The CEO and co-founder of Instagram, Kevin Systrom, even dedicated the platform's speedy international growth to one simple, universal factor: "You don't need to speak a specific language to like taking pictures."
With that being said, captions, likes, and comments also make up a huge part of using Instagram, particularly when it comes to marketing through the platform.
In a recent study, Agora Pulse revealed that Instagram posts with captions had an increase of:
53.03% in Likes
28.78% in Reach
127.5% in Comments
Compared to those exact posts without a caption - proving that a good caption is vital to engagement with your followers and, therefore, the success of your post. Not to mention, the longer someone spends reading your caption and engaging with your post, the better your post will rank on the oh-so-difficult Instagram algorithm!
Instagram captions allow you to add context to a picture, build relationships with your followers and tell a story through your image while providing details that your followers may not have previously known.
Once you have built a genuine relationship with your followers, you'll undoubtedly become a source of truth in your niche. Your followers will look to you for brand advocacy, and your buying habits will influence theirs. It's at that stage when you're promoting a product or service that you will most likely have to include some form of promotion in your caption, which makes it a little easier.
However, when you're just posting your own pictures with no brand direction or context required, creating a witty, fitting caption to grab your followers' attention can be challenging.
For those occasions, I've created this list of things to say when you don't know what to say. I hope you find it helpful and use these captions for some inspo along the way on your Insta journey!
I'm so down for you
Loves me like I'm brand new
Never settle
At least we're under the same sky
I broke my rules for you
I pick my poison & it's you
Happy wife, happy life
Fools rush in
That 90s sitcom kind of love
Can't share won't share
Never easy, but always worth it
To the moon and back
Go where you feel most alive
Catch flights, not feelings
Wanderlust and city dust
Find me under the palm trees
Watch more sunsets than Netflix
Adventures are forever
Carpe diem
Holiday calories don't count
Ready for take off
90% happy, 10% burnt
Come get lost with me
Let's wander where the wifi is weak
Life is not meant to be lived in one place
She wasn't bored, just restless between adventures -Atticus
Life is short and the world is wide
If you never go, you'll never know
Running to the gate is my cardio
Good things come to those who book flights
I choose to collect memories instead of things -Elena Lero
The ocean made me salty
Although an image is worth a thousand words, a good caption has the power to take your post to a whole new level. So next time you're stuck for words, come back to this list and spark some Insta inspo.
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